Explore the top 58 advertising design types for 2024, including innovative formats like video ads, social media ads, AR/VR, programmatic, and shoppable ads. Discover the latest trends and strategies to boost your marketing efforts.
The advertising landscape is constantly evolving, and 2024 is no exception. As new technologies and consumer behaviors shape the industry, businesses must stay on top of the latest trends in advertising design to remain competitive.
Here’s a look at the key advertising design types that will dominate in 2024:
Banner ads, pop-ups, and sidebar ads are common in the digital space. Designers must focus on responsive designs that work across all devices.
Social media ads are indispensable on platforms like Instagram, Facebook, TikTok, and LinkedIn. These ads often include static images, videos, or carousels that foster engagement and storytelling.
Short-form video content for YouTube, TikTok, and Instagram Reels will remain popular, with designers using animation and motion graphics to capture viewer attention within seconds.
These ads allow users to engage with content through clickable elements, quizzes, or mini-games. Mobile apps and social media are common platforms for interactive advertising.
Native ads blend seamlessly with platform content, appearing on blogs, news sites, and social media. By matching the look and feel of the surrounding content, they offer a less intrusive experience.
Data-driven, automated ads personalized for individual users are key in 2024. Designers need to craft dynamic content that adjusts based on user behavior and preferences.
Traditional advertising like billboards, bus wraps, and posters still hold value, especially in urban areas. Bold, minimalistic designs are crucial for high visibility.
AR ads allow users to interact with products virtually, offering immersive experiences. These ads are common on platforms like Snapchat and Instagram.
Collaborating with influencers continues to grow, with product placements designed to feel authentic in influencer content, especially on Instagram and YouTube.
Streamlining the e-commerce experience, shoppable ads let users purchase products directly within the ad on social media or websites.
With the rise of podcasts, audio ads have become essential. They feature strong voiceovers, often with complementary visuals on platforms like Spotify.
SEM ads appear as text-based search results. Ad copy and landing page visuals are crucial to capturing searcher intent and increasing conversions.
As a classic form of online advertising, banner ads remain a staple. Designers use bold visuals and clear CTAs to capture attention.
Email remains a valuable advertising tool, with highly targeted visual designs and dynamic content that engage subscribers.
Mobile apps continue to host ads, with designers focusing on non-intrusive formats that blend with the user experience.
As mobile usage grows, responsive mobile ads become essential for reaching users on smartphones and tablets.
Immersive VR ads are gaining traction, especially in gaming and experiential marketing. Brands create virtual environments where users can interact with products.
These ads are customized based on user location, offering highly relevant content, often in the form of digital or mobile ads.
PPC ads are common in search engines and social media. Their success relies on compelling ad copy and optimized landing pages.
These ads target users who have already interacted with a brand’s website or app, offering personalized content based on previous behavior.
Full-screen ads that appear between content, such as in mobile games or apps, require striking visuals to maximize engagement.
While sometimes seen as intrusive, pop-up ads can be effective if designed with clear CTAs and valuable offers.
Ads that align with the content a user is viewing, such as relevant ads displayed within blogs or articles, offer a more personalized experience.
These ads focus on storytelling and content marketing, often blending seamlessly with editorial content to build brand awareness.
Ads streamed on devices like smart TVs have seen a rise in popularity, with brands investing in high-quality video content for larger screens.
As streaming services grow, OTT ads on platforms like Hulu and Netflix are a key channel for reaching viewers.
Sponsored articles, posts, or videos that align with a publisher’s content offer brands a more organic way to advertise.
Ads placed in Instagram or Facebook Stories feel more personal and authentic, as influencers promote products in short, dynamic clips.
Multiple images or videos can be displayed in a single ad, allowing for storytelling or showcasing multiple products.
Personalized ads that show users products they’ve previously viewed or added to their cart, making them highly relevant for e-commerce.
These ads appear as notifications on mobile devices, often used for time-sensitive offers or personalized messages.
With open rates for texts being incredibly high, SMS ads offer businesses a direct way to engage with their audience.
Traditional billboards continue to be a powerful medium for advertising, particularly in high-traffic areas.
Bus wraps, subway ads, and other forms of transit advertising offer great visibility in metropolitan areas.
Print ads in magazines remain valuable for reaching niche audiences with high-quality visuals.
Flyers distributed locally or at events continue to be an affordable and effective advertising method for small businesses.
Ads shown before movies in theaters offer a captive audience and the potential for high engagement.
Brands that sponsor events or experiences can design ads that are integrated into event materials or promotions.
Popup shops, combined with digital advertising, create unique, branded experiences that attract attention.
Ads placed at the point of purchase can drive impulse buys and increase brand visibility in retail environments.
Ads promoting referral programs help spread the word through satisfied customers, creating organic growth.
These ads target users who have previously visited a website, offering tailored content to re-engage them.
Short, looping GIF ads are popular on social media and email marketing, offering quick, engaging visuals.
With the rise of smart speakers, ads optimized for voice search will become increasingly important.
Ads placed in online shopping carts encourage users to complete their purchases with additional offers or promotions.
Brands that involve their audience in the creation of ads create a sense of community and engagement.
Ads featuring user-generated content, such as photos or reviews, build authenticity and trust with the audience.
Brands that create immersive experiences for consumers to engage with in real life or online leave a lasting impression.
Ads offering limited-time deals or discounts drive immediate action, especially in retail and e-commerce.
Flash-based interactive ads, though less common today, still appear in certain forms of media and gaming platforms.
Automated audio ads on platforms like Spotify or podcasts offer personalized, real-time advertising opportunities.
TikTok ads encouraging users to participate in challenges increase brand engagement through user interaction.
AR lens ads on Snapchat allow users to interact with branded filters, creating fun and engaging experiences.
Pinterest offers image-based ads designed to inspire users, making it a perfect platform for lifestyle brands.
Product ads on Google’s search results page help retailers showcase items directly to interested buyers.
These ads appear directly in users’ inboxes on LinkedIn, offering personalized messages to a professional audience.
Short video ads that play before YouTube videos are a powerful way to reach a large audience.
Google’s DV360 platform offers programmatic ad solutions, allowing brands to manage and optimize video ad campaigns.
In 2024, these advertising design types will help brands craft campaigns that are engaging, personalized, and effective, ensuring they can reach their audiences across multiple platforms and formats.
